UK’s fastest growing e-bike retailer arrives in Twickenham
www.50cycles.com, the UK’s fastest growing retailer of electric bikes, says its new Twickenham store will be the central hub of its operations in the South of England.
The new store, on London Road, officially opens this weekend with a ‘street party’ and free e-bike test rides.
So far, the company has sold more than 25,000 electric bikes and already has four other stores: London, Brighton, Bristol, Loughborough and Manchester. Turnover last year was £3.5m and is expected to top £5m by the end of next year. The company is targeting four other major UK cities for new stores and has earmarked a £10m turnover within the next eighteen months.
The new store in Twickenham, which has already created five new jobs and engaging local suppliers, is located on London Road.
It offers all the major premium brands in the market including: Kalkhoff, Cube, Giant, Scott and Raleigh. In addition, the company has developed its own range of branded cycles called Beat Bikes.
Bikes retail between £1,000 up to £16,000. As well as selling the bikes, the shop also has a fully-equipped service workshop.
The electric bike market is expected to grow at least 20 per cent during 2017. Electric bikes are popular with people who want to ride further and faster. Sales are booming because of demand from commuters, couriers, recreational cyclists and people who want an alternative to traditional push bikes.
Scott Snaith, managing director of 50cycles, said: “We’re excited to launch our new store in Twickenham. We intend to make it the hub for the South of England for our business. We firmly believe it takes a test ride to understand how e-bikes help you go further, faster.
“Twickenham is a key location for our business and our existing customer base in and around London and the Home Counties. The demographics of the town are perfect and we’re confident that our e-bikes will be popular here.
“Electric bikes mean you can enjoy cycling whatever your age, ability or the local terrain. Electric bikes have the power to make cycling make sense for everybody. We’re really excited about bringing the experience of electric bikes to Twickenham."
Electric bikes are revolutionising the cycling industry. 78 per cent of all bikes sold in the Netherlands, a country famous for its cycling culture, were electric. Major manufacturer of e-bikes Kalkhoff has sold more than 600,000 units and expects to sell more than a million by the end of the year.